INFO
The Urban League of Portland asked us to turn TriMet buses into moving billboards for their April 18, 2024 Career Fair at Crowne Plaza Portland.
Our goal: grab eyeballs across the city, spark registrations, and deliver vital resources—right where thousands are already staring. that’s design in motion.
We leaned into a bold, modular, dynamic visual system inspired by transit wayfinding and community connectivity. Anchored by the Urban League’s signature red and navy, our design breaks into clear “information blocks”:
2024
CREDITS
Art Direction: J.Hale
Creative Direction: Good GreenUrban League of Portland